In the dynamic world of live streaming, Twitch has long been the favored platform for gaming enthusiasts, boasting 140 million active monthly users. However, faced with growing competition and recent controversial restrictions, New Zealand streamers are seeking alternatives that better suit their needs. In this guide, we’ll delve into four compelling options for Kiwi content creators looking to diversify their live-streaming platforms.
Why Streamers in New Zealand Are Exploring Alternatives: Beyond the intense competition on Twitch, recent policy changes have prompted many New Zealand streamers to explore other platforms. Twitch’s initial ban on multistreaming, later revised in October 2023, and restrictions on ad and logo sizes stirred discontent. The introduction of new ad rules in June 2023 became a tipping point, leading streamers to seek friendlier platforms offering better revenue sharing and discoverability. True Streaming World is Here
The Best Alternatives for New Zealand Streamers:
- Kick.com: Founded in December 2022, Kick.com has quickly gained popularity, attracting notable streamers and experiencing a 404% growth in viewership within four months. Offering a remarkable 95% revenue split from subscriptions, Kick.com is appealing to New Zealand streamers looking for transparent rules and better earnings. However, it currently has a smaller audience than Twitch.
- YouTube Gaming: YouTube Gaming, a feature integrated into YouTube Live, remains a strong contender for New Zealand streamers. With approximately 122 million U.S. users per day, YouTube Live provides decent discoverability and allows streamers to monetize on-demand videos. While it offers a 70% revenue split, browsing live streams may be more challenging compared to Twitch.
- Facebook Gaming: Leveraging Facebook’s massive user base of 2.9 billion monthly active users, Facebook Gaming stands out for its better revenue share, user-friendly mobile app, and robust analytics. New Zealand streamers with existing Facebook followings can easily promote their live streams. However, it faces challenges in terms of livestream viewership compared to Twitch.
- Trovo: Trovo, although the smallest platform on the list, presents an opportunity for New Zealand streamers looking for a more intimate community. With lower monetization requirements than Twitch, Trovo allows streamers to start with just five hours streamed and 20 followers. However, it currently has significantly fewer viewers than Twitch.
New Zealand streamers have compelling alternatives to Twitch, each with its unique features and benefits. Whether looking for higher revenue splits, transparent rules, or a more intimate community, these platforms offer Kiwi content creators the opportunity to diversify their streaming experience. Consider exploring these alternatives and find the platform that aligns best with your goals and preferences. Happy streaming!
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